
Building Materials
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Client: ETH Zurich
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Art Direction | Animation | Interactive



When ETH Zürich approached us to create an animation about building materials chemistry, we didn't anticipate how the project would evolve.
What began as a single visualization grew into a comprehensive series of over 30 educational animations, covering their entire curriculum.
Sometimes we started with a simple graph or diagram, transforming it into scientifically accurate, easily digestible visual stories.
Clear communication with the scriptwriters proved essential, ensuring each animation developed in perfect alignment with educational objectives.
Our success hinged on our team's understanding of the underlying science - every animator brought scientific knowledge to the table, while our dedicated scientific consultant ensured absolute accuracy.
We broke new ground by creating interactive animations in Rive, enabling students to engage with chemical concepts at their own pace.
This interactivity transformed passive viewing into active learning, allowing students to explore, test their understanding, and receive immediate feedback.
We created a sophisticated color-coding system that maintains consistency throughout each animation - whether in text, graphs, or illustrations.
This thoughtful approach helps viewers track elements and understand relationships between components, making complex chemical concepts more accessible.



Narration & Scripts • Prof. Robert Flatt (ETHZ)
Scripts • Prof. George W. Scherer (Princeton), Dr. Giulia Gelardi (ETHZ), Dr. Ylenia Praticò (ETHZ), Edwin Trout (The Concrete Society), Dr. Christophe Gosselin (Geotest SA), Prof. Karen Scrivener (EPFL), Dr. Franco Zunino (ETHZ)
Animation Director • Giulia Ponti
Visual Style • Giulia Ponti & Geoff Li
Scientific Consultant • Laura Olivares Boldù
Animation • Andrea Bartalini, Artur Gerandov, Geoff Li, Elisa Lucaccini, Andrea Ondetti, Emil Pelari